Home > Company > Vision&Mission

Vision&Mission

Our Vision

United by our desire to provide consumers the pleasure of everyday tasty moments which contribute to a healthy and enjoyable lifestyle, our commitment to lead and own transformative change in the meat based product sector and our passion to exceed the expectations of all those who put their trust in us, we shall leverage the talent of our people and the heritage of our products and brands to become one of Europe’s most admired and successful food companies within the first decade of our existence as Campofrio Food Group.

Our Mission

By inspiring a high level of commitment to our vision of becoming one of Europe´s most admired and successful food companies, we will enable the alignment of our People, Products, Processes and Prestige toward the fulfillment of this shared destiny.

People We will attract and retain the most knowledgeable, talented, committed and passionate people who together will challenge the status quo to bring added value to our consumers, customers, partners and shareholders.

Products We will be industry innovators, tirelessly seeking to provide our consumers products which perfectly answer their desire for taste, quality, healthiness, choice and value, earning the preference of their loyalty.

Processes We will benchmark our success, assuring that everyone of our processes ranks among the elite and that we lead our industry in brand market share, own label product performance, quality, growth, customer satisfaction and profitability.

Prestige We intend to transform our industry and will lead change by example. Our commitment to both performance and high ethical and environmental standards will allow us to be regarded as an employer of choice and earn the admiration of all stakeholders.