In its pre-release in Campofrio Facebook page, the new campaign "Comedians” became a trending topic on Twitter in less than a day. "Comedians" brings together, the most famous Spanish comedians in an ad which pays tribute to the Spanish spirit of knowing how to enjoy and being resilient despite being faced with challenges. The spot was directed by Alex de la Iglesia, a second project for him with Campofrio.
Campofrio Food Group, Europe’s leading producer of processed meats, reported today consolidated net sales of 1.473,2 million euros in the first nine months of 2011, an increase of 10.6% compared to 1.331,5 million euros in the same period of 2010. Excluding Fiorucci, the Italian subsidiary acquired as of April 2011, net sales rose 1,3%, up to 1.348,7 million euros
The new Campofrio campaign "Astronauts", by filmmaker Benito Zambrano, is a humorous and witty spot that chronicles the adventures of two Spanish astronauts in an important space mission. The campaign invites people to taste the range of snack products recently launched by Campofrio : Minifuets, Mini Pavofrío bars, Jamoninos and Pavoninos.
Pentawards, the first and only worldwide competition exclusively devoted to packaging design in all its forms, has awarded Stegeman, Campofrio Food Group brand in the Netherlands, with a Silver Award in its 2011 edition for their new salami range packaging. The official ceremony for the awarding of the trophies was held on September 29th in the exceptional setting of Times Square, New York.
Navidul’s new TV commercial was directed by popular Spanish film director Alex de la Iglesia. The new campaign’s creative message, the importance of choosing a good ham, is presented with a twist of surrealistic humor which is characteristic of the film director’s style.
The Annual General Shareholders’ Meeting held on the 28th of June 2011 agreed on the approval of the annual accounts for the year 2010 and confirmed appointment of Yiannis Petrides as Chairman of Audit Committee. In the same meeting the distribution of a dividend of 10.2 million euros was approved.