The “single-bite size”, best innovation in the Meat & Processed Meat category in 2012
Navidul presents the first app to learn how to cut Iberian Ham with the mobile phone
Campofrio Food Group supports the ‘Spanish Culinary Arts Program’ to promote Spanish cuisine
The Group has strengthened its cash position and reduced net debt
The Spanish Association of Advertisers awarded to Campofrio the grand prize and two Golden EFI's
Campofrío - one of the Top 10 Most Admired Companies for their marketing actions, in a ranking led by Coca-Cola, Apple and IKEA
Top line growth was mostly driven by Group´s branded business, which has increased by 13.5%. EBITDA reaches €65.5 million.
The food company was selected as Best Advertiser of the Year for its prestigious advertising awards
For the first time in Spain, the American Independence Day was commemorated with a popular celebration organized without the help of the United States Embassy
Kevin Roberts, the unofficial guru of marketing, visited Campofrío Food Group’s headquarters in Madrid to speak about brands. Roberts is certainly the authority on this subject, having decades of experience under his belt with companies such as Gillette, Procter & Gamble, and Lion Nathan. He inspired all those attending with his thoughts about innovative, risky ideas in a time of recession.
CFG was the only Spanish company to win a prize in the ninth annual StrategicRISK Awards. The programme’s winning features included the involvement of the entire organisation in risk management through an in-house panel of experts known as the CFG Risk Community and the company’s innovatively-designed risk retention, mitigation and transfer programmes
Topline growth was driven importantly by the Group’s branded business, which registered revenue growth of 5.0% excluding Fiorucci. Normalized EBITDA rose 3.3% to €33.9 million
The group realign its local operations into two newly established divisions: the Market Leaders Division and the Market Challengers Division.
Net sales growth primarily was driven by branded sales, which increased 16.5%.