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Value

During periods of shrinking consumer demand as experienced within the present downturn, in which households cut their shopping budgets, price becomes a critical factor of influencing purchasing decisions.

Campofrio Food Group has confronted the economic challenge with a range of different initiatives that include strengthening our brands’ value propositions by combining superior product quality and value for money offers: Value for Money solutions to help consumers during these economic difficulties.

Our Value for Money range is an application of our strategy to address the many fundamental needs of our consumers, from premium products to more affordable, without having to trade out of their beloved CFG brands. Not only have we designed new packaging formats to achieve lower retail sale prices, we have specially customised formulations to help our consumers through this economically challenging period.