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Our Brands

Our extensive brand portfolio is one of the Group’s strategic assets. We are able to connect with our consumers in a differentiated way through our brands, taking great care in building them and in nurturing the values that have made us the local leaders in our markets and in each of the product categories we compete in.

Our market leadership position is reinforced through the attributes and strengths of our brands. In a climate where shoppers have become increasingly rational and where price has become the key driver in purchasing decisions, our brands have found their way into more homes and connected more and better with consumers.