"Comedians" advertising campaign of Campofrío wins Advertising Effectiveness Grand Award 2012
The Spanish Association of Advertisers awarded to Campofrio the grand prize and two Golden EFI's
31.10.2012 Campofrio, Spain
The campaign "Comedians" received the Grand Award on Advertising Effectiveness 2012, a recognition that this campaign is considered the best by the association of advertisers in Spain, in terms of the high awareness that it has generated and the excellent conceptualization and implementation of its communication strategies.
In the same event, "Comedians" won other two Golden EFI in the categories of Marketing Communication and Media Effectiveness, making Campofrio the big winner of the event.
In this fourteenth edition of the awards which is given annually by the SAA, there were 124 cases presented in eight different categories. The EFI awards are considered the highest honor in the advertising industry in Spain as they recognize the efforts of the Communication and Marketing industry to implement the best and the most innovative strategies that respond to the business objectives and that optimize the return on marketing investments.
In the previous week, Campofrío had also been given the distinction as one of the three most admired companies in Spain, according to the latest report agencyScope. In addition, its "Comedians" campaign received numerous awards in prestigious competitions, like El Sol or the Premios Nacionales de Marketing. The campaign had also received recognition from specialized media, such as Anuncios and Control Publicidad magazines, which the previous week had awarded “Comedians” with the Best Campaign and the Best Spot Awards. Campofrío has won twice the award as Advertiser of the Year, given by the Control magazine and the professionals of the creative agencies that participated in the study agencyScope.