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Campofrio takes part in the new communication plan of Healthy Lifestyles

The new TV campaigns will include messages promoting healthy lifestyles

14.01.2013 Campofrio, Spain

The Minister of Health, Social Services and Equality has chaired the presentation of the communication plan of Healthy Lifestyles in the Spanish population (HAVISA Plan), led by the Spanish Agency for Food Safety and Nutrition (AESAN) and Alimentum Foundation, of which Campofrio is a member.
The event hosted the signing of the plan by the member companies of Alimentum Foundation. The Chief Executive of Campofrio Spain, Ignacio Gonzalez, attended on behalf of the company.
The HAVISA Plan focuses on the development and launch of a communication plan aimed at promoting healthy lifestyles in the Spanish population. Different messages will be included in the TV campaigns aired by the members of the Foundation Alimentum, to give them full visibility.
The messages are aimed at the promotion of a varied, balanced and moderate and regular practice of physical activity, consistent with the philosophy of the NAOS Strategy, whose ultimate goal is to reverse the rising trend of obesity. The first message to be broadcasted, during the month of January, is "The Best Recipe: balanced diet and exercise."
Besides Campofrío, other companies participating in this initiative are: Bimbo, Calvo, Coca-Cola, Peñasanta, Danone, Deleo, Ebro, El Pozo, Ferrero, Gallina Blanca, Lactalis, Pascual, Hero, Kellogg's, Mondeléz, Nestle, Nutrexpa, Schweppes, Panrico, Pepsico, Pescanova, Unilever and Wrigley.