Campofrio ad campaign "La Bombería" has been awarded "Best Action Shopper Marketing 360" by the Spanish Association of Manufacturers and Distributors AECOC in the fourth edition of the "AECOC Shopper Marketing Awards".
Carlos Castejon, Director of Shopper Marketing Campofrío, received the award at a ceremony held at the Convention Center Feria de Madrid during the congress Tecnomarketing'15.
"La Bombería" is the communications campaign and point of sale activation conducted by Campofrio after the fire in its factory in La Bureba, Burgos. It has been recognized because of its well integrated message in various media, from TV, radio, outdoor and with the activation touchpoints created by the Shopper Marketing team in cooperation with distributors.
The AECOC Shopper Marketing contest started in 2012. Its aim is to encourage and reward the collaborative efforts of companies in the consumer goods sector, both manufacturers and distributors, in serving consumers more effectively through their marketing and communication activities.
With these awards, AECOC and the Committee of Demand want to highlight the best works done by the industry and distribution to improve the shopping experience and consequently increase sales. They are given in three categories: Best Shopper Marketing Action within the point of sale, Best 360º Shopper Marketing Action and Special Category SME.