ElRubius, Mangel and Alexby11, three of the most popular YouTubers on the Internet, continue with their quest to find the craziest way of eating a Hot Dog. After using a flame-thrower and an exhaust pipe, they have now gone one step further: cooking and eating a Hot Dog on an Icelandic geyser.
The initiative forms part of Oscar Mayer’s #jumbochallenge campaign, launched on the 21st of September and in which the YouTubers challenged their followers to follow their example and send videos of themselves eating a Hot Dog in the craziest way possible.
Since then, the videos of ElRubius, Mangel and Alexby11 have had over 11 million views and more than 270 users have uploaded over 30 hours of footage to www.jumbochallenge.com of people eating Hot Dogs in the most outrageous way possible.
Users have until the 18th of October to upload their videos. The three YouTubers will choose the best videos and the winner will enjoy a dinner date with these idols and receive the Like Dorado trophy.
According to Bruno Costa, the executive creative director at MRM//MCCann, the success of the campaign has been “not taking control and simply allowing YouTubers to flow spontaneously, as always, so they were able to connect naturally with users”.