Campofrío is sponsoring the ‘Spain in a Day’ initiative, a unique example of filmmaking using crowdsourcing in our country, which will depict a day in the life of Spanish people through images shot by anonymous people on the 24th of October.
In order to take part in this unique project, users must shoot a video in landscape mode on the 24th of October. They will have until the 15th of November to edit the videos and upload them via the official website or the “Spain in a Day” app for IOS and Android devices.
For Javier Portillo, marketing director of Campofrío Spain, “Spain in a Day is an initiative that reflects the philosophy and values of Campofrío, Our way of enjoying life. Our products and brands form part of everyday life in Spain and can be found in thousands of homes all across the country. Campofrío is a lifetime brand, with deep-rooted values that most of us can relate to at a personal level; our personal brand that belongs to everyone. A symbol of what we are like, how we enjoy ourselves and how we live".
The project is directed by Isabel Coixet, author of the acclaimed Mi vida sin mí (My life without me) and La vida secreta de las palabras (The Secret life of words) and the music will be composed by Alberto Iglesias, winner of 10 Goya awards for best original soundtrack and three times nominated for an Academy Award and also noted for being the author of many of the soundtracks in Pedro Almodóvar’s films.
As Isabel Coixet said, “Spain in a Day is a completely new and unique way of reflecting the emotional profile of a vibrant, changing and restless nation. A way of looking in a mirror and being proud of what we see. It will be a real, personal, emotional, intimate, epic and eloquent portrait of our reality as a country”
The film will premiere at the next San Sebastian Film Festival and it will also be present throughout the year on social networks such as Facebook and Twitter.
Various celebrities including David Bisbal, Anne Igartiburu, Raphael, Ainhoa Arteta or Pepe Viyuela have joined the campaign to get people involved.
The idea stems from the original project Life in a day, the story of one day on Earth, filmed in 2011, produced by Ridley Scott and directed by Kevin MacDonald. People from all around the world were asked to film a day in their lives and they answered questions about what they loved, what they were afraid of and what made them happy. Over 4,500 hours of material form 192 countries were received. The film was distributed in over 50 countries and enjoyed international acclaim at film festivals around the world. This was the beginning of a format that has been successfully implemented in Great Britain, Japan and Italy.